Doherty Threshold

Productivity soars when a computer and its users interact at a pace (<400ms) that ensures that neither has to wait on the other.

System feedback

Provide system feedback within 400 ms in order to keep users’ attention and increase productivity.

Perceived performance

Use perceived performance to improve response time and reduce the perception of waiting.

Animation

Animation is one way to visually engage people while loading or processing is happening in the background.

Progress bars

Progress bars make wait times tolerable, regardless of their accuracy.

Purposeful delay

Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.