UX Methods
Research and design methods for UX practice
Affinity Mapping
A method for categorizing and sorting qualitative data or observations using an affinity diagram in order to identify themes and gain insights.
Card Sorting
A research technique in which users organize topics into groups to create an information architecture that suits their expectations.
Design Principles
An agreed-upon set of guidelines that help frame how a design team approaches and solves problems.
Journey Mapping
A visualization of the process that a user goes through in order to accomplish a goal.
UX Survey
A qualitative method of collecting data about a user's interactions and experience with a website or digital product.
Usability Test
An observational method to uncover problems in a design, discover opportunities that exist, and learn more about the behaviors and preferences of users.
User Interview
A UX research technique during which a researcher asks one user questions about a particular topic in order to gain insights.
User Personas
A fictional representation of users whose characteristics and goals represent that of a larger group of users.