UX Survey
A qualitative method of collecting data about a user's interactions and experience with a website or digital product.
Steps
1. Set expectations
Start by giving participants an idea of what you will be asking them, how much time it will take, and how to get in contact if they have any issues with the survey.
2. Questions
Keep questions as short and simple as possible in order to increase the completion rate and quality of feedback from participants. Questions should be a mix of prompts that require participants to answer from a fixed number of possible response, prompts that allow users to respond however they want. Additionally, be sure to only ask one question at a time!
3. Bias
Avoid biasing the participants with questions that lead or prime them to respond a specific way in order to get more meaningful data. For example, instead of asking "what problems did you experience with [feature]", ask them to "describe your experience with [feature]".
4. Ease-in
Start with broad, general questions that are easy to answer to ease them into the survey, before moving on to more thought-provoking questions or those that require more mental effort.