User Personas
A fictional representation of users whose characteristics and goals represent that of a larger group of users.
Key Components
Info: make personas memorable for your team
Items such as a photo, memorable tagline, name, age, and occupation are all relevant for the information section of a persona. The idea here is to create a realistic representation of the members of a specific group within your target audience, so this data should be reflective of the similarities they share.
Details: outline behaviours, motivations, goals and tasks.
Build empathy and align focus on the characteristics that impact what is being designed. A bio creates a deeper narrative around the persona. Include behavioral qualities such as motivations and goals, and frustrations or sources of joy that this particular group might have. Additional details could include tasks the user might perform while using the product or feature.
Insights: include attitudes, quotes and additional context
The insights section frames the attitude of the user. It adds an additional layer of context that provides further definition of the specific persona and their mindset. It often includes direct quotes from user research.