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Law of Proximity

Objects that are near to, or proximate to each other, tend to be grouped together. ## Relationship Proximity helps to establish a relationship with nearby objects. ## Perception Elements in close proximity are perceived to share similar functionality or traits. ## Organizing information Proximity helps users understand and organize information faster and more efficiently.

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Origin

Gestalt psychologists Max Wertheimer, Kurt Koffka and Wolfgang Kohler developed a set of principles in the early 20th century aimed at describing how people naturally perceive objects as organized patterns and objects. These principles, commonly referred to as Gestalt laws principles, are organized into five categories: proximity, similarity, continuity, closure, and connectedness.

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