Paradox of the Active User
Active users prefer to spend minimal time learning about a system, even if it means working less efficiently in the long run.
When to Use
Design for immediate use
Create interfaces that users can understand and use immediately without extensive learning or documentation.
Provide just-in-time help
Offer contextual help and guidance when users need it, rather than requiring upfront training.
Support both novices and experts
Design interfaces that work for beginners but also support power users who want to work efficiently.
When to Avoid
Don't assume users will read documentation
Users typically won't read manuals or help documentation. Design interfaces that are self-explanatory.
Origin
The Paradox of the Active User was identified by researchers John M. Carroll and Mary Beth Rosson. They observed that users prefer to start working immediately rather than investing time in learning, even when learning would make them more efficient. This creates a paradox: users want to be productive but resist the learning that would make them more productive.