Von Restorff Effect
Items that stand out from their surroundings are more likely to be remembered than items that blend in. Also known as the Isolation Effect.
When to Use
Highlight important elements
Make important information, actions, or elements visually distinct to increase their memorability.
Use contrast strategically
Apply color, size, shape, or other visual differences to make key elements stand out.
Create visual hierarchy
Use the Von Restorff Effect to establish clear visual hierarchy and guide user attention.
When to Avoid
Don't overuse emphasis
If too many elements stand out, none of them will be memorable. Use emphasis selectively.
Origin
The Von Restorff Effect, also known as the Isolation Effect, was discovered by German psychiatrist Hedwig von Restorff in 1933. Her research showed that items that are isolated or distinct from their surroundings are more likely to be remembered. This principle is widely used in interface design to make important elements more noticeable and memorable.