Law of Prägnanz
People will perceive and interpret ambiguous or complex images in the simplest form possible. Also known as the Law of Simplicity or Law of Good Figure.
When to Use
Simplify complex visuals
Break down complex information into simpler, more digestible visual forms.
Use clear, simple shapes
Prefer simple, recognizable shapes and forms over complex or ambiguous ones.
Reduce visual complexity
Minimize unnecessary visual elements and focus on essential information.
When to Avoid
Don't oversimplify at the cost of clarity
While simplicity is good, ensure that simplified forms still clearly communicate the intended meaning.
Origin
The Law of Prägnanz (German for "conciseness" or "pithiness") is a fundamental Gestalt principle that states people naturally perceive things in their simplest form. This principle suggests that the human mind seeks simplicity and order, and will interpret complex or ambiguous visual information in the most straightforward way possible.